Course Intended ForThis course is for people:Who have never started or run a businessWho are in the planning stages of building a businessWho know nothing about the drug and alcohol testing industryWho have industry experience and want to go into business for themselvesThe “Start Your Drug and Alcohol Testing Business” online course provides all the information you need to start your own testing business. Most other courses are “read-only”, like reading a book. Our course is highly interactive and created by experts with more than 35 years of drug and alcohol testing industry and business planning experience. We even supply more business planning and marketing information and resources designed to help you promote and attract the right customers.This in-depth course covers:Naming your businessLegal entitiesBusiness plan development and financingHow to conduct market researchService offering considerationsMobile and after-hours testingOther employer-related service offeringsPricing considerationsMarketing toolboxSocial media considerationsDigital marketing strategies and a FREE digital marketing planning templateGoogle My Business and other business listing resourcesWebsite considerations and resourcesSearch Engine Optimization (SEO) and Pay-Per-Click (PPC) resourcesIndustry associationsBranding your businessAbout the industryFederal regulations and workplace testingDOT and non-DOT testing differencesPotential customers requiring regulated and non-regulated drug and alcohol testingWho can perform testingTraining requirements for testing techniciansDrug testingSetting up your lab account and ordering testing suppliesTesting site requirements, supplies, and testing formsTesting site securityDifferent drug testing methodsAlcohol testingDifferences between an Alcohol Screening Device and Evidential Breath Testers (saliva vs. breath)Differences between screening and confirmation testing and who can perform themRequired testing supplies and pricingHow to select an alcohol testing device
